Launching RewardsHub: A Blockchain-Based Loyalty Pilot in Fundão

Celfocus, in collaboration with Município do Fundão and Nova SBE, has launched RewardsHub, a blockchain-powered loyalty pilot aimed at empowering small local businesses with cutting-edge digital tools.

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Celfocus is excited to announce the launch of the Loyalty Project, also known as RewardsHub, a pilot initiative developed in partnership with Municipality of Fundão (Município do Fundão) and Nova School of Business & Economics (Nova SBE). The pilot started in early June, with a select group of participants and about 15 local stores taking part.

RewardsHub harnesses blockchain technology to deliver a secure, transparent, and efficient loyalty platform. Every transaction and reward are immutably recorded, building trust between customers and merchants while streamlining the rewards process.

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|---Module:text|Size:Small---| This project is designed to help small businesses compete more effectively in a globalized market by providing them with innovative digital tools to attract and retain customers. As part of the national Blockchain.pt agenda under the Portuguese Recovery and Resilience Plan (PRR), RewardsHub demonstrates Portugal’s commitment to digital innovation and sustainable local economic growth.

We look forward to seeing the positive impact of this initiative on Fundão’s business community and will continue to share updates as the pilot progresses.