With shifting consumer behaviours, rising competition and increasing pressure to personalise experiences, retailers must rely on timely, accurate data to make informed decisions. Enabling the exploration of new market opportunities is essential to promote an agile business environment where new business cases can be effi¬ciently explored and productised, empowering retailers to act with agility and precision. Bearing that in mind, a Tier 1 Retailer partnered with Celfocus to build a data-driven platform that optimises processes, drives financial gains, and fuels growth.
