From connectivity to connected experiences
Although CSPs traditionally operated solely at the connectivity business tier, today's competitive landscape demands extreme efficiency and sustainability to achieve success. This can be done through a strong automation culture and open network architectures that reduce implementation costs. By embracing these practices, CSPs can remain competitive while deploying and operating infrastructure and, potentially, continue to operate exclusively on this business tier by being extremely lean, heavily automated, and efficiently monetising their assets and services.
Many CSPs also attempted to be more competitive by establishing partnerships and offering diversified services like music and video streaming, cloud storage, and security services embedded within their traditionally provided communications services. In this context, CSPs were also challenged to develop strong partnerships and exchange capabilities or even marketplaces where they could provide a more comprehensive and appealing offer that aims to improve customer retention, business revenue, and customer experience. All this while remaining ahead of their competition in their mission-critical role within the partnership: connecting people.
However, it is by providing connected experiences that CSPs can again be seen as innovators and continue to be a driving influence for the future of a digitally-connected society, moving away from solely providing connectivity to providing connected experiences with the power to transform how society moves, works, plays and cares for its citizens. This tier is where the most value for operators lies – whether it is on providing an immersive entertainment experience at a stadium, a transportation experience through autonomous vehicles, or even a life-saving experience on a connected ambulance.
Nevertheless, this tier also means additional investment efforts in digital transformation and transforming a business that might not be easily accessible (or even open to being) to all organisations.
Not all Telcos need to be TechCos, as long as they are clear on their goals, prepared to be highly efficient, and, ultimately, have a clear path towards where they want to perform.
A fully digital network experience
People and businesses require high bandwidth, reliable network services, and a fully digital experience to keep up with the ever-evolving needs of an “always-on” customer base and shift towards a predominantly online model.
To achieve this, CSPs need an abstracted, open and automated network that can efficiently deliver on-demand personalised services to customers while also being operationally efficient and sustainable and able to handle exponential growth in service and network consumption.