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Resources

DTW 2026: From 30 Minutes to just a few Presentation

DTW 2026: From 30 Minutes to just a few Presentation

Presentation "From 30 Minutes to just a few: How Vodafone simplified complex customer journeys at scale" by Ricardo Baptista (Head of Architecture at Vodafone) and Luis Coelho (Vodafone Account Director at Celfocus), exploring Vodafone OneX Programme, a single, unified platform designed to bring every channel together under one common architecture.

Key Takeaways:
  • Unifying fragmented channels into one experience
  • How a cloud-native, composable architecture enabled simplification
  • Key gains in speed, reducing execution time from 30+ minutes to minutes
  • Business impact through improved productivity, conversion, and agility

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