Case Study

Vodafone Portugal: OneX building next-generation experience

Digital
Vodafone Portugal: OneX building next-generation experience

A key milestone toward a simpler, more agile and customer-centric future.

Celfocus partnered with Vodafone Portugal to launch the OneX Programme, an initiative to radically simplify systems and optimise processes across the organisation. The project focused on creating a unified customer experience across all channels and transforming Vodafone’s B-Brand channel solution to align it with the newly modernised ecosystem.

The Challenge

Vodafone Portugal needed a solution capable of bringing processes together, simplifying the technology ecosystem, and elevating the experience across all channels.

Additionally, several of Vodafone’s systems were technologically outdated, with many requiring substantial upgrades simply to remain compliant with internal guidelines and industry standards.

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The Solution

The OneX Programme is a single, unified platform designed to bring every channel together under one common architecture. At the heart of the solution lays a brand-new Frontend, shared across all channels, whether customers are being supported by an advisor or navigating digitally on their own.

Behind the scenes, OneX introduces a single Backend that supports each journey end-to-end, leveraged by a unified commercial catalogue that streamlines both buying and renewal experiences. The entire solution is built on cloud-native, always-on technology, fully aligned with Vodafone’s digital strategy.

Benefits

The solution offers:

  • Elevated customer experience
  • Improved time-to-market
  • More efficient day-to-day operations for frontline teams
  • Improved operational efficiency
  • Enhanced resilience and scalability
  • Reusable assets
Project in a nutshell

Vodafone Portugal OneX One Pager