TV has become a core o¬er for CSPs across the globe, with huge revenue potential. Considering the existing success of its OpCos in this area, the Vodafone Group aimed to improve its TV services, leveraging data insights from various geographies. Being a strategic Vodafone partner, Celfocus supported the development of the new Vodafone TV Analytics platform, setting up the cloud infrastructure, developing the solution, and deploying and operating it.