Vodafone Group markets can already finance device purchases via the subsidised model. However, the model is not flexible as it is tied to the customer’s airtime contract. It is also expensive for Vodafone, as it has upfront costs that can hurt profit margins and lead to financial losses in the event of fraud and credit risk. Vodafone Group decided to build a platform to make financing more flexible and affordable to its customers, whilst enabling markets to be more competitive and less risk-averse in their offers.
