Carla Penedo joins Mobile Europe’s Editorial Advisory Board

|---Module:text|Size:Small---| Mobile Europe’s Editorial Advisory Board brings together industry experts who contribute their knowledge and perspectives to help shape the publication’s editorial direction. Its members help identify the trends, challenges and developments that are most relevant to the telecommunications industry.

With over two decades of experience in data, analytics and AI, Carla Penedo works closely with the evolving role of AI and automation in telecommunications. At Celfocus, she helps operators explore new ways to enhance their operations, embrace emerging technologies and translate innovation into tangible business value.

Her appointment recognises her experience and understanding of the opportunities and challenges shaping the industry, particularly as AI and automation become increasingly central to telecom operators’ transformation journeys.

|---Module:testimony|Size:Small|Name: Carla Penedo|Position: Executive Director of Cognitive Automation|Company:Celfocus---| I’m honoured to join Mobile Europe’s Editorial Advisory Board. Telecom operators are at a turning point, where AI and automation are moving from experimentation to real, measurable impact across networks, operations and customer experience. At Celfocus, we see every day both the opportunities and the practical challenges this brings. I look forward to contributing to conversations that help the industry separate hype from value, and to sharing what we’re learning alongside operators as they make this transition.”

|---Module:testimony|Size:Small|Name: Jasdip Sensi|Position: Editor|Company: Mobile Europe---| I’m really pleased to welcome Carla to our Editorial Advisory Board. She brings a wealth of experience and a real understanding of how AI and automation are changing the telecoms industry. It’s an important time for the industry, and having people like Carla, who are working so closely with these developments, helps us keep our coverage relevant, informed and grounded in what’s happening on the ground. I’m looking forward to working with her and hearing her perspective.”