Vodafone Ireland: From Mobile to Quad-Play Case Study

Enabling Vodafone Ireland to launch a quad-play service, taking advantage of a comprehensive state-of-the-art solution, fastest offers launch, simplified solutions and reduced OPEX.

The Irish telecommunications market is one of the most competitive in the western world, with a very high penetration rate and more than 40 suppliers covering different segments. Differentiation through innovation is pivotal to ensure customer loyalty and business survival.

As CSPs worldwide move towards strengthening their role as a value-added partner for customers and enterprises by purveying a complete offering that includes mobile, broadband, fixed line and television, Vodafone Ireland wanted to extend its market leadership and innovation streak.

To accomplish this goal they relied on Celfocus as the system integrator.

The Challenge

Vodafone Ireland is undoubtedly the leader in the mobile space but, in order to offer its customers a quad-play service, it needed to complement its offering.

To support this strategy, Vodafone Ireland launched a new FTTH wholesale provider aiming at supporting its growth as a premium fixed services and quad play operator in the Irish market.

As system integrator, Celfocus was responsible for delivering the complete OSS stack and supporting Vodafone Ireland’s strategy to become a reference quad-play provider.

The Solution

The project included tackling areas such as network inventory systems for FTTx networks, the provisioning of the active network elements, GIS system, fixed services eligibility, OSS analytics and network performance management combined system and business process management and integration components.

Operations Support Integration leveraged on BPM processes and strong architectural integration principles are responsible for, besides connecting all OSS applications and serving as an OSS gateway for all requests coming from the BSS layer, acting as a container for all the automated business processes and orchestration flows.

Also, as part of the OSS delivery, Celfocus provided end-to-end tooling capabilities for the fixed services Network Operations Centre: DNOC in Romania. This includes the setup of remote access to the OSS ecosystem, network monitoring capabilities deployed on top of one of the best-of-breed in the market, cabinet and environment alarm monitoring, delivery of SaaS Incident management solution and integration with OSS, for automatic network incident creation.

Celfocus’ Top Management Dashboards ensures Reporting and KPI exposure and operational transparency and the Celfocus Operational Portal guarantees end-to-end process overview and accelerated support and troubleshooting capabilities.

In parallel to this project was the development and deployment of a comprehensive Digital TV solution, giving Vodafone Ireland the four pillars supporting its quad-play offer: mobile, broadband, fixed line and television.

Project in a nutshell

Vodafone Ireland Wholesale Partners:

  • OSS: 12 months;
  • BSS: 15 months.

Vodafone Ireland:

  • DTV: 10 months.

About Vodafone Ireland:

  • Founded in: 2001;
  • HQ: Ireland;
  • # of mobile subscribers: 2.3 million.

Benefits

This solution enabled Vodafone Ireland to Deliver on-time / on-budget mission critical projects for the business.