Digital transformation and digital presence are now mandatory for almost any company, with digital experiences creating differentiating factors for customer engagement, and data-driven decisions at the top of enterprises’ priorities to unlock new opportunities, stay competitive, and grow their businesses.
By moving beyond traditional connectivity and enabling innovative digital technologies on 5G, IoT, cloud and Edge services across industries, Communication Service Providers (CSPs) are helping business customers progress and thrive towards a better-connected future and digital society.
Further to the investment in next-generation connectivity, CSPs are investing in Big Data capabilities to enable data-driven insights based on the vast amounts of data flowing through their networks. Such insights are also of high value for CSP’s customers. When properly analysed, data can help businesses make both strategic and tactical decisions, understand customer behaviours and preferences, provide unique experiences, and identify cost-saving opportunities.
With the CSP’s aggregating access to 5-8x more user data information with their service subscribers than any other internet company, distinguishing use cases can be delivered to improve business. Not only does every smartphone run on a CSP network, but a significant part of IoT devices do as well.
Partnering with CSPs and cloud providers, Celfocus’s solution allows enterprise customers to have access to data and analytics for location intelligence.
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