Vodafone Portugal wanted to understand the mobility of the huge flux of people expected in Lisbon during World Youth Day, sharing the insights generated daily with the media and public in general, and promoting Vodafone Analytics – a Big Data solution capable of making business and strategy decisions with insights collected from millions of mobile customers.
The operator’s goal was to transform anonymized network data into actionable insights. Then share this relevant, meaningful, and trustworthy information, including key findings on data patterns and insights with which the public could identify, while showcasing the capabilities and value of Vodafone’s solution.
With this project, Vodafone Portugal and Celfocus successfully implemented a data monetisation (learn more about Celfocus Data Monetisation Solutions here) revolution through groundbreaking technology, transforming raw and anonymised data into actionable insights, for well-informed decision-making and security & operational effectiveness.
According to Vodafone Business Unit, Vodafone Portugal, “Celfocus emerged as the ideal partner for this project for several compelling reasons. Our prior successful collaborations assured us that Celfocus demonstrated an exceptional ability to create engaging and visually appealing methods for representing Vodafone's collected data, particularly through the development of interactive dashboards. This capacity not only enhanced the accessibility of complex data but also showcased a creative approach that aligned with Vodafone's objectives.”
During the previous week and the six days of World Youth Day, Vodafone Analytics monitored the flux of people in the city of Lisbon, processing anonymized data coming from Vodafone’s network and generating valuable insights that supported informed decisions for day-to-day planning and intra-day operations.
The design of the specialised dashboards for the Vodafone retail team facilitated streamlined data visualisation and analysis, thereby empowering the team to make informed decisions and optimise their strategies for resource allocation to Vodafone’s own shops.
Ultimately, the project reinforced the platform’s potential, resonating as a testament to clients and validating Vodafone’s prowess in data-driven insights, mainly for the government, transport, retail, and emergency & security sectors. Celfocus collaboration made it possible to showcase the true extent of Vodafone Analytics’ capabilities, opening the door to new projects and possibilities in the future.