Disruptive digital-native business models adopted by emerging companies across industries have been putting pressure on established players to modernise their processes and become more proficient in addressing customer requirements and keeping up with market dynamics.
Long-standing organisations are realising that differentiation arises from excellent customer experience and innovative products and services, which induce the ability to introduce changes at light speed in response to customer demands and competitor moves.
In this hectic (and rather uncertain) business landscape, organisations must therefore bear a triad of key operational actions to remain competitive and sustain their business, namely by developing customer intimacy, innovating, and being flexible and quick to act.
These conditions are driving organisations to acknowledge that IT and technology must move from playing a supporting role to a strategic role, serving as a key part of their core offer. As a result, strategic control over those domains needs to be reclaimed, leading to the need to create and maintain a strong knowledge pool, ensure adequate delivery capacity, select the best tools, and manage the delivery and operation processes.
The concept of Digital Factory emerges in this context as an integrated and comprehensive digital software development ecosystem in which change is welcomed and teams are mission-based, instantly collecting and sharing information in a collaborative, co-creation environment.
The goal is a holistic planning, evaluation and continuous improvement of all essential structures, processes and resources connected with the software product, relying on technology to allow for end-to-end monitoring, automation and continuous integration/continuous delivery (CI/CD), among other capabilities.
Celfocus helps organisations setting up and operating a Digital Factory by deploying modular Digital Factory Platforms to enable velocity and address customer-specific delivery needs. These platforms are built on proven, pre-built assets and designed to integrate with the most complex technology landscapes, to support scaling development teams and to allow for quick reconfiguration.
The most transformative impact of adopting the Digital Factory approach leveraging Celfocus Digital Factory Platforms is the potential to reduce from months to days or hours the lead time for IT to respond to business needs. Automation in each development lifecycle step makes it feasible to support multiple releases per day.
By adopting Celfocus’s approach, CSPs’ technology delivery will be able to reorganise around product development, gain flexibility to scale to market demands and improve the lead time to respond to business needs.
Celfocus is operating Digital Factory Platforms for a Global Telco in different areas - IoT (Consumer and Enteprise), Integration (SIG) and Network (NOC-CIAS).
After a strategic assessment of the Enterprise Digital team priorities, Celfocus set up and operates the Infrastructure, Integration and Quality Assurance Platforms that are now developing online products for the B2B team.
Celfocus is operating the Digital Factory that is evolving the sales and care applications for both assisted and non-assisted channels. The development teams are working directly with the business, autonomously from the IT Department.