Jawwy | An improved digital experience powered by Celfocus

February 20, 2024
Jawwy | An improved digital experience powered by Celfocus
Celfocus, MATRIXX, and Qeema joined forces to bring a reinvented digital experience to Jawwy’s customers.


Celfocus, in partnership with MATRIXX Software and Qeema, announced the launch of a reinvented digital experience for Jawwy, an all-digital brand from stc Group. With this project, Jawwy aims to significantly improve the customer experience, reduce time to market for new services, and reduce overall customer costs through its new unified tech stack for lifecycle management.

Using the new Jawwy 2.0 app configured in partnership with Celfocus and MATRIXX, customers can pay off their balance, gift data and minutes to friends, customise or change their plans, instantly receive an eSIM upon order, and share plans across devices. MATRIXX’s digital monetization platform supports Jawwy’s flexibility, while Celfocus served as the system integrator and provided its robust microservices solution to enable seamless end-to-end digital customer experience.


Our technology partners, MATRIXX Software and Celfocus, have been invaluable in helping us bring the new Jawwy platform to life. This new Jawwy platform serves as a beacon for the broader stc digital transformation that’s already underway,” said Ali Alharbi, Head of Jawwy Technology.

Mohamed Shatla, Celfocus’s Executive and Business Development Director for the Middle East, said, “Our longstanding partnership with Jawwy shows that embracing digital transformation and moving beyond legacy architecture offers benefits not just in customer experience, but to the company as a whole.”

Mobile customers want more transparency and control over how their plans are managed and what their plans include, and MATRIXX’s digital monetization solution is built to support that in a scalable, flexible way,” said Marc Price, CTO at MATRIXX.


Jawwy is a subsidiary of stc Group, a digital transformation engine and the leading digital service provider in Saudi Arabia. stc Group launched Jawwy as a digital-first brand and engaged Celfocus and MATRIXX Software in 2020 to overhaul its tech stack. The new platform represents the largest change to Jawwy’s technological architecture since its launch.

New Jawwy subscribers will immediately join the new platform, while current subscribers will be migrated over in the coming weeks.

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