In today's digital landscape, data has emerged as one of the most valuable resources, revolutionising industries and transforming the way businesses operate. Communication Service Providers (CSPs) are no exception, as they navigate a rapidly evolving market where traditional revenue streams are being reshaped. Amid these changes, data monetisation has emerged as a critical strategy for CSPs to thrive in the digital age.
By extracting meaningful patterns, analysing trends, identifying correlations, and predicting future outcomes, CSPs can help their clients to make informed decisions that drive growth and innovation, enabling their offerings to meet individual needs, thereby boosting customer satisfaction and loyalty.
Vodafone Portugal wanted to understand the mobility of the huge flux of people expected in Lisbon during World Youth Day, sharing the insights generated daily with the media and public in general, and promoting Vodafone Analytics – a Big Data solution capable of making business and strategy decisions with insights collected from millions of mobile customers.
The operator’s goal was to transform anonymized network data into actionable insights. Then share this relevant, meaningful, and trustworthy information, including key findings on data patterns and insights with which the public could identify, while showcasing the capabilities and value of Vodafone’s solution.
For World Youth Day, Celfocus developed four analytics dashboards, with the objective of showcasing the usage of mobility data (event attendance, mobility patterns, visitors' footfall and segmentation, etc.) for security and operational planning.
The Analytics Dashboards were interactive, allowing the exploration of data freely so that the information could be filtered, segmented, and/or related in a way that the users could get the insights they were looking for or even discover relevant patterns they weren't considering initially.
Leveraging Google Cloud, Celfocus set up the required data modelling, data ingestion and processing then creating and embedding rich analytics visualisations into a web application, easing the user experience focused on vertical industry use cases.
With this project, Vodafone Portugal and Celfocus successfully implemented a data monetisation (learn more about Celfocus Data Monetisation Solutions here) revolution through groundbreaking technology, transforming raw and anonymised data into actionable insights, for well-informed decision-making and security & operational effectiveness.