Vodafone is building on its expertise in enterprise IoT, now with an innovative consumer offering. With the IoT market growing at a fast pace, it’s expected that home devices will increase from five to fifty, amounting to almost 25 billion connections and 900 billion euros by 20251. With this in mind, an agile and scalable ecommerce solution was essential to reach different markets and segments. The Vodafone Smart Tech team sought an eCommerce platform that addressed their needs from back to front-end to be able to scale their eShop globally and provide customers with great experiences.
Celfocus partnered with the Vodafone Smart Tech eCommerce team to create an integrated solution, building a new infrastructure root stack with natively integrated components.
The eCommerce implementation behind vodafonesmarttech.com included product catalogue, navigation, homepages, product pages, category pages, special offers to target customers, add-to-cart, promo codes, Vodafone ID login, checkout flow, payment, order submission and analytics. It is aimed at combining the back-end with front-end while maintaining the current eShop live. The project was delivered in Agile.
The Vodafone Smart Tech eCommerce platform vodafonesmarttech.com is the centralised sales channel for all Vodafone Smart Tech products while providing an outstanding customer experience.
Project in a nutshell
- 10 bi-weekly Sprints
- 2 streams working in parallel
- eCommerce back-end engine from Magento
- Front-end from Adobe
- Experience Manager 6.5
- Live on 7 European markets
The solution also allows for a unified customer experience while improving process efficiency and delivered:
- 80% go-to-market eCommerce reduction;
- 50% operational cost reduction in the eCommerce back-end;
- 90% improvement in product creation time;
- Proactive access to order failure and promo codes engine.
Furthermore, the solution gives Vodafone’s team the ability to fully control UI and UX, enhancing the overall user experience.
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