Perspectives

The rough path to a digital business

Being “the leader on friction removal” or the "catch-up".

September 29, 20203 min read

Tomorrow’s Revenue Management systems

15 reasons for negative consumer emotions.

September 24, 20206 min read

API-Centric vs. ESB-Centric? Why not both?

The Digital Way is revolutionising how companies use technology.

September 9, 20203 min read

From CRM to CJM

Customer Journey Mapping is focused on the Digital Customer Experience and maps the customer needs into a...

September 1, 20203 min read

Learning organisation versus a “copy paste” organisation

Celfocus Agility Flow is a system of understanding and learning, aimed at providing guidance to increase...

August 25, 20202 min read