When did the Information Age become the Age of Anxiety?
It was supposed to be a glorious time where every innovation made our lives easier. Instead, we all feel overwhelmed: too much to know, too much interaction, too many things to do and learn.
And new technology only seems to make things worse. Today, too much software focuses on packing in as many features, products and services as possible. Then pushing it all at once to already-busy users and customers.
This means precious time and effort is wasted dealing with bloated software and unintelligible offers. No wonder some customer satisfaction surveys are going the wrong way!
Why not concentrate on what is really important: providing a pleasing and effective user experience? With offers you can distinguish from each other at a glance and interfaces that guide users effortlessly according to context.
Providing the right information at the right time and making
sure customers are only offered what they are interested in: isn’t this what technology should be about?
Providers that seize this opportunity will not only make our lives simpler and humanize customer relationships.
They will also gain an edge over their competitors.
Less is More.