Get to know your customer


Knowledge is power – if you can act upon it

In a world of shrinking decision times and ever-increasing pressure for results, having reliable, ready-to-use business information – especially about your customers – has never been so crucial.

To gain and keep clients in today’s highly competitive market you need deep knowledge of your current and potential customers. But it must be knowledge you can act upon: relevant data presented in a way that allows you to respond instantly and with maximum precision. 

That’s why you need a business intelligence solution that gives you accurate and actionable data on every important aspect of your business. Plus the ability to integrate that information in different ways, allowing you to quickly shift focus – from billing to customer service to churn rate – whenever you need to. And to anticipate, spot and understand whatever happens in your market, way before your competition does.


 

All the information at the tip of your fingers



Customer Insight is an integrated Business Intelligence solution that helps telecom companies get more from their clients’ data.

It’s presented through a web portal that puts all the management information you need at the tip of your fingers, at a single point of access.

User-friendly and easy to navigate, it features a set of carefully designed information dashboards combining hundreds of KPIs and several pre-built reports. These dashboards and reports already fit the different user profiles in a telecom company.


Customer Insight has also a solid ETL (Extract Transform Load) framework that takes advantage of the existing infrastructure.

To reduce implementation time, risks and costs, Customer

 

• Insight comes with a set of pre-defined Business Information models prepared for Quadruple Play convergent businesses, with dashboards and management indicators adapted to Fixed, Mobile, TV and Internet. In the implementation phase the models are revised and fine-tuned according to each business scenario.
  
  Customer Insight® is adaptable to each client and can be implemented module by module, following customer needs. Being technologically agnostic it can run on standard database systems and on top of all the common business intelligence software platforms. It adapts easily to the technological reality of most telecom operators.
  Customer Insight allows you to understand, differentiate and interact with your customers through a variety of modules and functions:
  
  • Customer Profiling – Measures consumption or frequency patterns with hundreds of key measures available to inspect the customer.
  
  • ARPU Analysis – A key business telecom indicator that can be analysed in detail through several business perspectives.

  
  • Profitability Analysis – Focused on customer value

  management, it provides an alternative basis to complement the ARPU-driven customer segmentation.
  
  •Strategic Segmentation – Provides a deep insight into customer behavior and market basket analysis to allow for campaign segmentation, event-based marketing campaigns, real-time decisions and call-center routing priorities.
  
  • Churn Scoring – Detects pro-actively customers with churn propensity behaviour.
  
  • Smart Geomarketing – Explores key business information indicators from a geographic perspective. Provides user friendly functionalities for geographical ad-hoc analysis.
  
  

   

For more time-critical information such as call traffic data or mobile phone refills or topups, the solution provides near real time information, with refresh cycles as low as 10 minutes. This allows the marketing team, for example, to immediately identify possible correlations between campaigns and the reaction of customers throughout the day.

Why choose Celfocus?
Celfocus deployed Business Intelligence Solutions in 4 continents and has over 12 years of experience in the Telecommunications Business Intelligence field. With a team of 200 specialized business intelligence consultants, it works worldwide providing BI services and solutions from Brazil to Turkey, from Spain to Kenya.

• Reporting & Dashboarding – Provides extensive management reports and dashboards specifically designed for the telecom industry, including Customer Base, Traffic, Services, Revenues and Customer Service.

Designed to produce great results

Built on experience accumulated since 1999, the Customer Insight solution was designed to produce great results for telecom operators around the world.
For instance, it has reduced overnight information processing times by a half or even two thirds. This huge reduction relieves operational systems, but most of all,
it makes sure that when staff arrive at work early next morning, they have access to reliable and up-to-date information to base their decisions on.

Our Customer Insight® solution is proven in large size clients, totalling over 50 million end clients. We give our customers access to the solution’s source code, and made it so simple to maintain that clients can happily take over the solution without needing further external maintenance.

Generic features:
• BI Integration: Integrated Solution for Business Intelligence;

• Fixed-Mobile Convergence: Fully Fixed-Mobile Convergent (FMC) architecture;

• Modularity: Enables a flexible and modular functional and technical architecture;

 • Easy parameterization allowing for low maintenance costs.


Companies worldwide have chosen it because Customer Insight®

° Provides consistent, reliable and actionable data

° Supports and improves strategic and tactical business decisions

° Helps improve campaign effectiveness

° Contributes to increase customer lifetime value